Giselle
Decisions before execution.
Decision architecture for established businesses
when the cost of a wrong decision is high.
Giselle is not a traditional agency.
We work before execution begins.
When moving fast is easy, but choosing the right direction is not.
Most businesses don’t fail because of bad execution.
They fail because critical decisions
were never clearly framed,
challenged,
or limited.
Giselle focuses on
decision architecture.
We clarify what matters,
what doesn’t,
and what should never be built.
Execution may follow.
Or it may not.
Giselle can support delivery through in-house teams or transfer decisions to internal or external partners.
Clarity comes first.
Giselle is not for early-stage ideas.
Inquiries are reviewed selectively.
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