Question 1 of 4
01 / 04
When you think about what you want to build — what comes to mind first?
There is no right answer. This helps understand where your thinking starts.
02 / 04
Can you name the specific decision that needs to be made — before anything gets built?
Not the output. The actual decision underneath it.
03 / 04
What happens to your business if this decision goes wrong?
Be honest. This determines how much structure the decision actually needs.
04 / 04
Do you have a sense of what you're prepared to invest in getting this right?
Not a commitment — just a signal. This helps set honest expectations on both sides.